Over a million of Applications are in the app store, and what’s important is - to cut through this noise and get your app discovered and downloaded. As competition grows, you have to make sure that your app does not falter – and for this, you have to strategize its marketing much before its launch. Just pushing the app into app-store, and waiting for users to find it is not enough; you have to let them know that “it’s here”. And this can be done only by an effective and relevant App Marketing Strategy.
There’s no denying it that Mobile Apps have become the most significant revenue channel for a majority of businesses and as a result, every brand is trying to harness it. Stating the fact that the app numbers in the Apple app store have crossed over 1.5 million this year, indicating that your app is not alone in the market – there are millions in the competition. How will your App stand out from the crowd – so that people can find it and use it, again and again? Getting your app noticed in the market and grab user’s attention towards it has become vital for brands to breathe. Today, just creating a great app isn’t enough to succeed in the marketplace – it requires something bigger – a striking app marketing strategy.
Before you push your app to the app store, try generating some public interest in the app. There are many platforms which give your app a place to be known by ultra-engaging users people who keep on looking for new apps with some unique features that will help their daily moments. Release some core features of the app to grab some early adopters who will give you an insight of what users want. This early start will give you a strong user base looking ahead for the app launch.