When an app is created one of the main issues faced is 'How to reach the target audience?' i.e. App Promotion. It is important to follow a strategy for promoting the application whether web or mobile. Every week hundreds of apps are launched in Google Play and iTunes store making it difficult for the app to survive among already existing ones. Apps help the brand to maximize the online presence basically spreading the word about the organization's products and service. App Promotions is a MUST because you just don't want your app to survive but to flourish also.
Over a million of Applications are in the app-store, and what’s important is - to cut through this noise and get your app discovered and downloaded. As competition grows, you have to make sure that your app does not falter – and for this you have to strategize its marketing& promotion much before its launch. Just pushing the app into app-store, and waiting for users to find it is not enough; you have to let them know that “it’s here”. And this can be done only by an effective and relevant App Marketing Strategy.